Sales & Marketing

Facebook_Web

The Social Travel Network

July 11, 2017

Why travel brands are investing a greater portion of their ad budget in Facebook.   When it com...

Trademark

Wyndham launches Trademark Hotel Collection brand

June 23, 2017

Hospitality giant Wyndham Hotel Group has launched The Trademark Hotel Collection – a new independ...

161283RCI Ventures Image I R1

Be transparent with customers and reap the benefits

June 14, 2017

The chairman of Indian timeshare body the All India Resort Developers Association (AIRDA) says being...

Guest_Satisfaction_Web

Is the Guest Survey Dead?

June 7, 2017

The importance of soliciting feedback in the era of Yelp and TripAdvisor.   With the rise of re...

Bill-in-Locker-room-wide

RCI – driving footfall through your doors

June 6, 2017

RCI knows that the purchase of a timeshare – whether a week’s right-to-use, points or club membe...

Digital Marketing Trends_Web

Three Top Digital Marketing Trends

May 11, 2017

Guest journeys, video, and maybe even artificial intelligence can take your resort to the next level...

Instagram_Web

Instagram’s Ad Power

May 4, 2017

How the app’s new ad feature can help to grow reach and engage owners and guests.   A favorit...

Carolina Marin2

Carolina Marín is new brand ambassador for Meliá

April 20, 2017

Meliá Hotels International has announced a new sponsorship agreement with Carolina Marín, badminto...

Targeted_Messaging_Web

Target Practice

April 13, 2017

Aligning the message with the medium can make marketing more effective and encourage owner loyalty. ...

PARK-hotel

TATOC 2017 Conference round-up: John Heffernan

March 31, 2017

In our latest report on the highlights of the 2017 TATOC conference, LEIGH CONNELLY looks back on an...

West Coast Fever v NSW Swifts, ANZ Netball Championships, HBF Stadium. 24th April 2016

Karma Group nets key sporting partnership

March 28, 2017

Global travel and lifestyle brand Karma Group is to be the official resort partner of Netball WA and...

TMA-Group

Top marketing award for Flagship Consulting

March 27, 2017

Flagship Consulting has won a prestigious Travel Marketing Award for the Best Use of Social Media, f...

As Seen In RCI Ventures® Magazine


tech_marketing

Five Steps to More-Effective Video Content

Understanding consumer behavior is essential in order to fully leverage video on social networks, wh...

orlando

On the Right Track

Years after plans for a true high-speed (over 150 mph) rail in Florida were quashed by political inf...

sales_center

Consider Yourself at Home

Sales centers serve as the literal entry to vacation ownership, and it’s where potential customers...