NH launches upmarket brand in the Netherlands
The NH Hotel Group’s upper-upscale brand NH Collection has been officially launched in the Netherlands with the re-opening of three of its 12 Amsterdam properties.
After a period of refurbishments, NH Collection Grand Hotel Krasnapolsky, NH Collection Doelen and NH Collection Barbizon Palace were inaugurated as flagship hotels in the presence of Global CEO Federico J. González Tejera and Maarten Markus, managing director for the Benelux, UK, France and Africa.
The three five-star hotels are prime examples of the NH Collection brand, with unique buildings and central locations. NH Hotel Group operates close to 400 hotels in 30 countries, of which 58 are NH Collection hotels, the group’s brand for the upper-upscale segment.
Worldwide, NH Hotel Group continues to invest in the refurbishment of its properties in line with a strategic five-year business plan that began in 2014. In this plan, the Netherlands and Amsterdam in particular have been defined as one of the group’s key destinations.
González Tejera said: “This launch brings us a step closer to our ambition which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH at their destination.”
As well as the three NH Collection Hotels, NH Hotel Group is also investing in other Amsterdam properties, including refurbishing the NH City Centre Amsterdam and NH Schiphol Airport. In addition, this summer will see the start of construction on the nhow Amsterdam RAI, which will become the largest hotel in the Benelux countries with 650 rooms and a height of 91 metres.
Markus said: “We are continuously working on the optimization and expansion of our NH Hotel Group portfolio. The launch of NH Collection in the Netherlands is the next milestone. The three flagship hotels have been fully refurbished and the results are stunning. Our guests are thrilled with the new and improved hotels and that is in the end what we are doing all this for: hospitality is our core business.”