Best Western opts for OTA Insight tools
Best Western Hotels & Resorts has chosen OTA Insight to provide its industry-leading revenue maximisation tools to the company’s global business.
OTA Insight’s innovative rate intelligence platform will help drive Best Western’s revenue strategy by supplying real-time dashboard and benchmarking tools to increase profitability at its portfolio of hotels around the world.
The state-of-the-art rate parity and online visibility tools will enable Best Western to monitor locally targeted online travel agency promotions and help ensure the best rate is always available on Best Western’s direct hotel website.
As part of the partnership, Best Western will also have access to OTA Insight’s ground-breaking new parity dashboard within the platform that enables global chains to streamline and effectively manage pricing across all channels and properties from a head office level. The dashboard will help Best Western monitor rate parity and, in turn, work with individual properties to alleviate any pricing challenges.
Adriaan Coppens, OTA Insight’s founder and CEO, said the company was looking forward to introducing its rate management tools to another globally recognised hotel group.
“I am thrilled to be collaborating with Best Western to help deliver more profitable revenue strategies thanks to the support of our technology,” he said.
“Best Western Hotels & Resorts will benefit from our clever rate parity tool and brand new parity dashboard to monitor live pricing, solve rate issues and execute pricing strategies accordingly.”
Ron Pohl, Best Western Hotels & Resorts’ senior vice president and chief operations officer, said: “Following an extensive search for a partner who could meet our needs, we determined that OTA Insight would provide us with a dynamic market-leading data analytics solution.
“The platform allows us to monitor data in real-time to stay ahead of competitors in this complex and fast-paced online distribution space. We’re very excited about the potential of this partnership with OTA Insight as we strive to optimize distribution and deliver higher RevPAR to our hotels.”
OTA Insight provides accommodation revenue management tools including an innovative cloud-based revenue maximisation solution for hotels, resorts, apartments, hostels and accommodation businesses across the globe. The company’s industry-leading tools are built on the latest business intelligence and data technologies. The dashboard and reporting function ensures that accommodation businesses can maximise occupancy and are always competitively priced.
For more information visit otainsight.com