Sales & Marketing Archive


How to Boost Your Brand by Partnering With Influencers

August 17, 2017

The dos and don’ts of sponsored social media.   Over the past few years, the term influencer ...


Online holiday shoppers miss out by copying others

August 10, 2017

When it comes to booking holidays online, Brits are more persuaded by the behaviour of other travell...


TCA Abu Dhabi teams up with Manchester City

August 3, 2017

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has teamed up with Premier League football...


More Brits booking direct with hotel websites

July 18, 2017

Special offers for direct bookings and lower prices are luring British holidaymakers to book directl...


The Social Travel Network

July 11, 2017

Why travel brands are investing a greater portion of their ad budget in Facebook.   When it com...


Timeshare industry’s sales increase worldwide

July 7, 2017

The newly-released 2016 Worldwide Shared Vacation Ownership Report reveals the international timesha...


Wyndham launches Trademark Hotel Collection brand

June 23, 2017

Hospitality giant Wyndham Hotel Group has launched The Trademark Hotel Collection – a new independ...


India International Travel Mart hits the road

June 22, 2017

India International Travel Mart (IITM) has announced details of its 2017-18 travel trade exhibitions...

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Be transparent with customers and reap the benefits

June 14, 2017

The chairman of Indian timeshare body the All India Resort Developers Association (AIRDA) says being...


Is the Guest Survey Dead?

June 7, 2017

The importance of soliciting feedback in the era of Yelp and TripAdvisor.   With the rise of re...


RCI – driving footfall through your doors

June 6, 2017

RCI knows that the purchase of a timeshare – whether a week’s right-to-use, points or club membe...

Digital Marketing Trends_Web

Three Top Digital Marketing Trends

May 11, 2017

Guest journeys, video, and maybe even artificial intelligence can take your resort to the next level...