Sales & Marketing Archive

Trademark

Wyndham launches Trademark Hotel Collection brand

June 23, 2017

Hospitality giant Wyndham Hotel Group has launched The Trademark Hotel Collection – a new independ...

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India International Travel Mart hits the road

June 22, 2017

India International Travel Mart (IITM) has announced details of its 2017-18 travel trade exhibitions...

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Be transparent with customers and reap the benefits

June 14, 2017

The chairman of Indian timeshare body the All India Resort Developers Association (AIRDA) says being...

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Is the Guest Survey Dead?

June 7, 2017

The importance of soliciting feedback in the era of Yelp and TripAdvisor.   With the rise of re...

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RCI – driving footfall through your doors

June 6, 2017

RCI knows that the purchase of a timeshare – whether a week’s right-to-use, points or club membe...

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Three Top Digital Marketing Trends

May 11, 2017

Guest journeys, video, and maybe even artificial intelligence can take your resort to the next level...

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Instagram’s Ad Power

May 4, 2017

How the app’s new ad feature can help to grow reach and engage owners and guests.   A favorit...

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Carolina Marín is new brand ambassador for Meliá

April 20, 2017

Meliá Hotels International has announced a new sponsorship agreement with Carolina Marín, badminto...

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Target Practice

April 13, 2017

Aligning the message with the medium can make marketing more effective and encourage owner loyalty. ...

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TATOC 2017 Conference round-up: John Heffernan

March 31, 2017

In our latest report on the highlights of the 2017 TATOC conference, LEIGH CONNELLY looks back on an...

West Coast Fever v NSW Swifts, ANZ Netball Championships, HBF Stadium. 24th April 2016

Karma Group nets key sporting partnership

March 28, 2017

Global travel and lifestyle brand Karma Group is to be the official resort partner of Netball WA and...

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Top marketing award for Flagship Consulting

March 27, 2017

Flagship Consulting has won a prestigious Travel Marketing Award for the Best Use of Social Media, f...