Sales & Marketing Archive

3 Takeaways From MMGY Global’s Portrait of American Travelers

July 31, 2018

The latest intelligence on how to attract vacationers in the next year.   In June, research com...

How to Leverage TripAdvisor’s New Sponsored Placements

July 19, 2018

Small resorts may benefit from the cost-per-click feature.   TripAdvisor recently launched Spon...

Mastering Facebook Live and Instagram Stories

June 7, 2018

Three tips for more-engaging social content.   In the past few years, Facebook and Instagram ha...

Make the Most of Historic Milestones

May 8, 2018

What resorts can learn from New Orleans’s 300th-anniversary celebration.   This year marks Ne...

Why Resorts Should Encourage Their Staff to Take a Vacation

April 5, 2018

Project: Time Off found that vacations improve employee morale and work performance.   It’s n...

Puerto Rico After the Storm

April 3, 2018

How the Caribbean island plans to grow tourism post–Hurricane Maria.   In September 2017, Hur...

Vacation Without Limits

March 20, 2018

Some companies are giving employees as much time off as they want.   American workers are rarel...

New Yelp Solicitation Guidelines

February 15, 2018

The peer-review platform is cracking down on resorts asking for reviews.   Yelp is rolling out ...

3 Simple Ways to Personalize the Guest Experience

January 30, 2018

A specialist explains some of the technologies that help resorts improve service.   Owners and ...

Paid Search 101

January 24, 2018

How resorts can benefit from beefing up their search-engine ads.   Paid search is a form of web...

On the Road Again

In a country this varied and beautiful, the continued popularity of road trips is not a surprise. A ...

Email Primer for Marketers

January 9, 2018

Tips for building a thriving email readership.   In the age of social media marketing, email ca...