Sales & Marketing Archive

Get Ready for National Plan for Vacation Day

January 4, 2018

It’s on January 30, 2018—spread the word.   Resorts know: Everyone has time off, but not ev...

How to Respond to Owners and Guests on Social Media

November 15, 2017

What your resort needs to know about listening online and response time.   Consumers will take ...

How the Timeshare Industry Is Fighting Fraud

November 2, 2017

What your resort can do to prevent reseller fraud.   The vacation ownership industry is taking ...

3 Tips to Make Your Resort Instagram-Worthy

October 25, 2017

How to encourage owners and guests to share their stay on social media, especially Instagram.  ...

Pinterest Primer

October 4, 2017

What resorts need to know to reach a new audience on Pinterest, the inspiration-focused platform. &n...

How to Tackle the Next 12 Months in Timeshare

September 12, 2017

Attract millennials and get a competitive edge over home-sharing services.   Millennials and in...

How to Boost Your Brand by Partnering With Influencers

August 17, 2017

The dos and don’ts of sponsored social media.   Over the past few years, the term influencer ...

The Social Travel Network

July 11, 2017

Why travel brands are investing a greater portion of their ad budget in Facebook.   When it com...

Is the Guest Survey Dead?

June 7, 2017

The importance of soliciting feedback in the era of Yelp and TripAdvisor.   With the rise of re...

Three Top Digital Marketing Trends

May 11, 2017

Guest journeys, video, and maybe even artificial intelligence can take your resort to the next level...

Instagram’s Ad Power

May 4, 2017

How the app’s new ad feature can help to grow reach and engage owners and guests.   A favorit...

Target Practice

April 13, 2017

Aligning the message with the medium can make marketing more effective and encourage owner loyalty. ...