Sales & Marketing Archive

Customer Service in the Social Media Age

Whether it is to voice concerns, report issues or even offer praise, customers will always want a wa...

Staying Tuned to Social Media

June 1, 2016

With public data gleaned from guests’ social media activity, resorts can be better marketers and i...

Working Together

April 1, 2016

Resorts can benefit greatly from partnerships with tourism associations and DMOs—but be sure to fi...

Social Studies

Social Studies: 10 Strategies to Help Marketers Succeed

The social media landscape, bigger and more diverse than ever, affords unprecedented opportunities t...

Talking Different Generations and Vacations

Timeshare is experiencing something of a renaissance moment. The U.S. industry had its fifth straigh...