Air New Zealand makes a Magic Leap
Air New Zealand has announced a strategic development partnership with Magic Leap, which is building the next spatial computing platform, powering experiences that seamlessly blend the digital and physical world.
As the airline embarks on a journey to revolutionise the air travel experience, Air New Zealand is developing exciting new experiences with Magic Leap that will initially highlight the dramatic, diverse landscapes and activities that make the country a unique tourism destination.
Jodi Williams, the airline’s general manager of Global Brand and Content, said: “Air New Zealand is excited to bring innovative, emerging technology to our customers and create a more enjoyable travel experience.
“Our goal with this partnership is to continue to encourage new visitors to experience the wonders of New Zealand with us.”
Totally new experience
Together with London-based creative studio Framestore, the carrier is creating a ‘Fantastical Journey throughout New Zealand’ that allows travellers to experience the country in a completely new way with Magic Leap. This first-time experience will debut later this year and is part of a longer-term programme committed to redefining travel experiences.
Rachna Bhasin, Magic Leap’s chief business officer, said: “Magic Leap and Air New Zealand have a shared ambition to bring true innovation to everyday experiences, including the air travel experience. As a Magic Leap partner, Air New Zealand is uniquely positioned to bring revolutionary technology to the travel industry.”
Air New Zealand is regarded as one of the leading and most innovative airlines globally, having been named by Airlineratings.com and Condé Nast Traveler as the best airline in the world in 2017.