Major milestone for Swiss-Belhotel International
Hong Kong-based hospitality chain Swiss-Belhotel International has announced the attainment of a major milestone – it now has 150 hotels in operation and development.
The announcement was made at leading industry event Arabian Travel Market, which was held in Dubai last month.
Gavin M. Faull, the company’s chairman and president, said: “Reaching 150 hotels opened or signed globally is a very important milestone for us and highlights our momentous growth.
“This achievement illustrates the strength of Swiss-Belhotel International’s superb portfolio of brands delivering exceptional guest experience in every segment of the market with the support of our outstanding partners and a great team.”
Faull said the company’s global success had been driven by its aggressive expansion strategy in high-growth markets.
“Moving forward, we remain committed to accelerate the growth of our brands and are eager to capitalise on the upcoming opportunities by leveraging on the synergies across our wide industry network,” he added.
Established in 1987, Swiss-Belhotel International currently operates 73 hotels worldwide and has 77 projects in the pipeline. Since 2016, it has been expanding aggressively in Australia and New Zealand where the group not only manages hotels but has ventured into ownership of the management rights. Europe is also on its radar – the company recently signed a hotel in Italy and is considering four more projects in the region.
The Middle East and Africa are strategic markets for the group, with 17 per cent of the global portfolio centred in the region.
Laurent A. Voivenel, senior vice president, Operations and Development for the Middle East, Africa and India, said: “We have got an extremely strong development pipeline in the Middle East and Africa with a portfolio of over 3,500 rooms across 12 cities.
“2018 is a significant year for us with six new hotels opening in quick succession. In addition,we are in negotiations for various other projects that will see our business grow substantially in the region over the coming months. We expect to reach 30 hotels in the Middle East and Africa by 2020.”