David Silva promotes Anfi to fans in Manchester
The Anfi Group has teamed up with soccer superstar David Silva to take the Canary Island’s summer sunshine to England.
The holiday company and their ambassador invited the people of Manchester, where Spanish international Silva plays for Manchester City, to enjoy the same suite that he stays in when relaxing with his family in at the RCI-affiliated resort in Gran Canaria.
The holiday company presented a video clip and holiday promotion ‘Stay in my Suite’, where Silva invites the crowd to come to Gran Canaria and enjoy a stay in the apartment that he regularly enjoys.
The campaign boasts the resort with an amazing shot of Silva with the Anfi del Mar beach behind him, the image shows soft white sand, palm trees and a perfect blue sea and sky, the scene would attract any traveller to this destination.
As part of the promotion, Anfi encouraged the people of Manchester and Manchester City fans near and far, via social networks, to be at the main entrance of the Etihad Campus in their best beach outfit, with the most creative outfit winning a week’s accommodation at the resort.
Silva said: “Without a doubt, paradise is within everyone’s reach, ideal for the family and the perfect place to disconnect and escape the cold winter.”
The player also explained that “on my little island we have everything – beaches, mountains, it is peaceful and one of the best assets [and] we know how to offer a warm welcome to visitors.”
He added: “I am proud to be an Anfi ambassador. It is a special place, situated in the village where I grew up, where my Mum worked for many years and it’s a place where I feel very relaxed.”
The Anfi Group, which has operated in Gran Canaria for 30 years and has more than 30,000 members, wants to enhance its brand image, according to marketing director Celia Fonseca.
‘What better way than together with Silva, who can identify with our project and the values that characterise Anfi,” she said.
“Together with Silva we make a unique tandem, a ‘premier’ team with many challenges in the future. The company is dedicated to timeshare and prides itself on the level of quality and service offered”.
Anfi’s management also reiterated “we are a luxury holiday resort, specialising in family holidays, by the beach and with an impressive golf course. The company will go from strength to strength with David’s support.”
You can watch a video of the ‘Stay in my Suite’ promotion by clicking here.