easyHotel offers UK guests ‘holiday tansurance’
easyHotel, the international chain of super-budget hotels, is trialling fake tan sachets for its UK guests in response to demand from its customers.
The plans emerge as Britain enters the summer season, famous for its unpredictable weather. Recent reports offer conflicting predictions for the prospects of a warm summer.
Laurie Walters, segment analyst at easyHotel, said: “We’re developing a range of fake tan tones that fit with contemporary fashion trends. There are no plans to develop a tan that matches our famous corporate colours, although guests who use the sachets might find that they tone more closely with room décor.”
Newcastle is the first location for the range, and planning is already underway for ranges for London, Birmingham, Edinburgh and Croydon. Tangeau, Balti, St Clements, Zest End, Navel Gazing and Tanchester are also under development.
Final tests are underway and easyHotel plans to have the optional sachets on sale from 15 July. The bespoke tan sachets are available in a range of tones and cost £2.99
Many hotels provide soap and shampoo for guests and the costs for these are built into the room price. easyHotel avoids extras that guests tend to bring themselves to keep room costs as low as £19.99 a night.
Walters added: “We’ve had the best Spring for sunshine for many years, but everyone knows that the British summer is at best unpredictable. Our exclusive tan sachets mean that guests can go back to work with a glow that will be the envy of their colleagues.”
easyHotel is also considering a range of fake exotic window views that can be velcroed to guest walls to accentuate the ‘getting away from it all’ feeling.