Mövenpick signs lease for hotel in The Hague
Mövenpick Hotels & Resorts has signed a lease agreement with one of Germany’s main real estate asset managers, Deka Immobilien, to operate a landmark design-led property in The Hague.
The move accelerates the company’s growth strategy in The Netherlands and Europe, as well as mark a new era for the Swiss hospitality firm as it looks to evolve its interior design strategy with concepts that reflect the lifestyle preferences of modern global travellers.
In keeping with its location, the stylish 72-room Mövenpick Hotel The Hague promises a contemporary take on quintessentially Dutch motifs and will stand out as one of The Hague’s coolest hotels while introducing a new design-focused dimension to Europe’s hospitality landscape.
In conjunction with The Hague property, Deka Immobilien has also renewed its existing lease for the 408-room Mövenpick Hotel Amsterdam City Centre for more than 30 years, strengthening Mövenpick’s long-term relationship with the German real estate asset manager and confirming its commitment to The Netherlands’ capital city.
Olivier Chavy, president and CEO, Mövenpick Hotels & Resorts, said: “Securing a lease for the Mövenpick Hotel The Hague not only bolsters our European expansion plans, but marks the first time we have signed a new hotel and renewed a lease for an existing hotel simultaneously.
“This pioneering deal structure demonstrates our strong relationship with Deka Immobilien and our commitment to maintaining and growing our assets in strategically-critical locations, not only in Europe, but globally.”
The Mövenpick Hotel The Hague, which is due to open in 2019, will introduce leading-edge interior design concepts developed in partnership with premier global design firm Wilson Associates NYC.
This project will be “unmistakably Dutch” with references to regal motifs and the quirkiness for which Dutch design is renowned. The new Mövenpick Coffee & Wine Lounge concept will be unveiled at this property too, while key hotel features include an all-day dining brasserie, a gym and three meeting rooms, all designed to appeal to modern travellers.
Andrew Langdon, chief development officer, Mövenpick Hotels & Resorts, said: “We are strengthening our cluster of properties in The Netherlands as part of our ambitious European growth strategy.
“Our willingness to operate hotels under lease agreements in Europe is presenting us with significant expansion opportunities, particularly as investors welcome this type of investment model, and we are confident of achieving our development goals going forward.”
Mövenpick Hotels & Resorts currently operates 20 properties in four European countries – Switzerland, where the company is headquartered, Germany, The Netherlands and Turkey. Its strategy is to sign agreements for at least four new projects in Europe every year as it looks to expand its portfolio.