New nhow properties planned for Belgium and Italy
Brussels and Rome have been selected by NH Hotel Group for the ongoing expansion of nhow, the company’s avant-garde hotel brand.
The existing NH Brussels Bloom and NH Collection Vittorio Veneto hotels will be rebranded as nhow establishments following renovations designed to stimulate, surprise and inspire their visitors.
nhow in Belgium
The country’s first nhow hotel will occupy an exclusive property owned by leading European hotel property company Pandox, in a lively area in the centre of Brussels close to the Botanical Garden.
The 305 rooms in the existing NH Brussels Bloom will be turned into a genuine art hotel, with the new design aims to recast the attitudes and language of artists through a contemporary and renovated lens.
The design concept for the hotel seeks to preserve the essence of a building that has oozed art and creativity since its origins, having served as a forum for expression for many a budding artist.
The new nhow hotel in Brussels, half hotel, half contemporary art gallery, aspires to become a mandatory stop in the city’s intense artistic ecosystem. The hotel is set to reopen under the nhow brand during the second half of 2019.
nhow in Italy
Following the eclectic nhow in Milan, the group plans to open a second nhow hotel in Italy in early 2020, this time in Rome.
The central NH Collection Vittorio Veneto, owned by NH Hotel Group, will see its 199 rooms and spaces reformulated to reinterpret the imperial city and its importance centuries on, from a present-day, disruptive and anachronistic viewpoint.
It will look back at the empire’s majesty, grandeur and legacy, but also at its excesses and vanities, a timeless city seen through the lens of a contemporary brand.