Conference turns the focus on Cultural Tourism
A major cultural tourism conference has highlighted the importance of cultural tourism for sustaining communities and living heritage.
The third cultural tourism conference organised jointly between the World Tourism Organization (UNWTO) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) took place in Istanbul in early December.
Participants declared their support for cultural tourism as a driver for safeguarding living heritage, catalyzing creativity in cities, and spreading tourism’s socioeconomic benefits to all.
Organised with the support of the Ministry of Culture and Tourism of the Republic of Turkey under the theme ‘for the Benefit of All’, the conference explored the potential of the tourism and culture partnership, along with new trends in technology and visitor management, to bring the widest range of benefits to visitors and host communities while safeguarding cultural values.
Strong links needed
A key conclusion from the conference was the need for a clear and strong link between tourism, culture and local community stakeholders. Cultural tourism policies and strategies must consider the perspectives and interests of local communities, who can also assist governance bodies in balancing tourism development with heritage conservation and safeguarding. Channelling tourism revenues into cultural preservation and community development was identified as a key governance challenge.
President Marie-Louise Coleiro Preca of Malta addressed the conference at its opening, reinforcing that: “In today’s world, tourism diplomacy is becoming more important to foster understanding, and culture is key to achieving this.”
Xing Qu UNESCO’s deputy director-general affirmed tourism’s essential role. He said: “Tourism provides a tremendous opportunity to support local economic development, while breaking down barriers between people. Harnessing creativity and technological innovation, as well as safeguarding heritage is essential for promoting responsible and sustainable tourism to support and unify communities for years to come.”
Zurab Pololikashvili, UNWTO secretary-general, said: “Culture is one of the drivers of tourism growth, so protecting cultural heritage and promoting tourism for sustainable development are part of the same equation. That 30-plus ministers from around the world are gathered here proves the place of culture in tourism.”
In a debate moderated by the BBC’s Rajan Datar, more than 30 ministers concluded that tourism and culture are indivisible and must work together so that tourism does not suffocate cultural heritage and its benefits for visitors and locals.
However, the main challenge is to spread cultural tourism’s attractiveness beyond established sites whilst managing large visitor numbers.
The 3rd UNWTO/UNESCO World Conference on Tourism and Culture will produce a declaration, to be made available soon, outlining the cross-sector commitment of all participants to reinforcing the tourism and culture partnership as an enabler for achieving the 2030 Sustainable Development Agenda of the United Nations.
The next edition of the conference is scheduled to take place in Kyoto, Japan in 2019.