Marketing honour for Erica Doyne of AMResorts
Erica Doyne, vice president of Marketing for AMResorts, has been selected as one of the Top 25 Minds in Sales, Marketing and Revenue Optimization by the Hospitality Sales and Marketing Association International (HSMAI).
Doyne will receive her recognition at the organisation’s 62nd Annual Adrian Awards Gala on 22 January 2019 in New York City, the largest and most prestigious travel marketing competition in the world.
HSMAI’s Adrian Awards recognise hospitality marketing excellence across advertising, digital marketing and public relations, including hospitality leaders for their accomplishments and significant influence on the industry over the past 18 months.
According to HSMAI, these leaders are “high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains”.
Doyne earned the recognition through several recent marketing successes, including:
- The 2018 Gold Adrian Award-winning opening campaign for Zoëtry Paraiso de la Bonita’s Impression Club in collaboration with tastemaker and celebrity actress Kerry Washington.
- Secrets Resorts & Spas’ award-winning, national TV campaign, “Make a Secret”, which took a bold approach to appeal to couples, boost overall revenue and room night sales.
- The cutting-edge #ExperienceDreams 360-degree video campaign that generated +2MM views and a 24 percent increase in bookings for the Dreams Resorts & Spas brand.
Gonzalo del Peon, president of AMResorts, said: “Erica has been an incredible marketer and leader within AMResorts for over a decade and we congratulate her on this tremendous achievement.
“We are thrilled but hardly surprised that Erica’s industry-leading work was recognised by such a prestigious organisation.”
When Doyne joined the company in 2006, the AMResorts portfolio consisted of just two brands and three total properties. Now, it boasts more than 50 resorts across a diverse set of seven brands, with additional properties in the pipeline.
Doyne’s savvy, cutting-edge marketing techniques have boosted sales and helped drive the profitable growth of the company.
Doyne has also been recognised by Travalliance Media, publishers of the leading travel trade magazines Vacation Agent and Agent@Home, on their exclusive list of Rising Stars for two consecutive years, 2012 and 2013. She remains highly regarded by her peers both within AMResorts and the larger travel industry.