Radisson launches premium lifestyle hotel brand
The newly rebranded Radisson Hotel Group has launched Radisson Collection, a premium collection of exceptional lifestyle hotels in landmark locations.
Driven by consumer demand for individuality and more personalised experiences, Radisson Collection brings together the finest hotels in the Radisson Hotel Group portfolio. Fourteen hotels are confirmed to join the collection following the launch.
Each hotel is designed to feel authentic to its location and offer the ultimate model for contemporary living. Radisson Collection hotels are united by exceptional design and experiences across dining, fitness, wellness and sustainability. All hotel properties are situated in prestigious locations, close to prime leisure attractions and boast an individual and locally authentic atmosphere.
Federico J. González, president and CEO, the Rezidor Hotel Group and chairman of the Global Steering Committee, Radisson Hotel Group, said: “72% of travellers prefer to spend their money on experiences rather than material things and the Radisson Collection caters to this demand.
“The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service. Ultimately, the brand and the hotels will be defined by the people who visit them and those who serve in them. We are incredibly proud of our global debut and look forward to the continued growth of our exceptional collection globally.”
Radisson Collection brand-led properties:
- Radisson Collection Strand Stockholm, Sweden
- Radisson Collection San Marco Venice, Italy*
- Radisson Collection Ukraina Moscow, Russia
- Radisson Collection Paradise Resort & Spa Sochi, Russia
- Radisson Collection Royal Copenhagen, Denmark
- Radisson Collection Royal Mile Edinburgh, Scotland
- Radisson Collection Warsaw, Poland
- Radisson Collection Ikoyi Lagos, Nigeria
- Radisson Collection Agra, India
Hotel identity-led Collection properties:
- The May Fair London, United Kingdom, A Radisson Collection Hotel*
- Old Mill Belgrade, Serbia, A Radisson Collection Hotel
- Symphony Style Kuwait, A Radisson Collection Hotel
- Hormuz Grand Muscat, Oman, A Radisson Collection Hotel
- The Emerald Grand & Spa Lagos, Nigeria, A Radisson Collection Hotel
*Pending final legal agreement and approval