ITC brings responsible hospitality to India’s ITP
Leading Indian hotel chain ITC Hotels has become the latest member of the International Tourism Partnership (ITP), joining 15 other hotel groups and with plans to further encourage sustainable practice in the industry.
ITC brings a wealth of expertise and experience in sustainable practice to the partnership, having first launched its ‘Responsible Luxury’ concept at the ITC Gardenia in Bengaluru in 2009.
The company, which was founded in 1975, is now renowned for delivering a luxury yet sustainable experience for its guests at its 100+ portfolio of properties across more than 70 locations. ITC has achieved the global distinction of being the only company in the world of its size to be carbon positive (for 14 years), water positive (for 17 years) and waste positive (for 12 years).
ITC Hotels pioneered the concept of ‘Responsible Luxury’ in the global hospitality industry, demonstrating that luxury and sustainability aren’t at odds but rather, by embedding responsible practices in the build and operation of a hotel, guests can enjoy a luxurious stay and an enhanced experience.
The group’s commitment to the philosophy set a benchmark for the industry as the first premium chain to achieve the prestigious LEED (Leadership in Energy and Environmental Design) Platinum rating for its luxury hotels.
Announcing their on-going commitment to sustainable growth and greater social responsibility, Nakul Anand, executive director of ITC Ltd, said: “Sustainability is a global agenda and far too large to be ignored. We believe all stakeholders need to join forces to ensure a planet positive approach and learning must be shared on a global platform.
“We look forward to joining our fellow leaders within ITP in setting the standard for sustainable and ethical practice in the hospitality industry.”
Welcoming ITC Hotels, ITP director, Madhu Rajesh said: “ITP provides a forum for action on environmental and social responsibility within the industry and we are delighted to welcome ITC Hotels to our growing membership.
“By working together, we can achieve more to address the social and environmental issues that affect the world around us.
“ITC Hotels has a respected and established history of leadership in responsible hospitality and its experience of building sustainable initiatives into its hotels at the design stage will be a valuable addition to the membership.
“We look forward to ITC Hotels’ expert contribution as ITP continues to drive the responsibility agenda in the hospitality sector and beyond.”