Al Hokair Group revs up expansion plans
Consolidating its partnership with some of the world’s leading hospitality brands, Al Hokair Group is continuing its rapid expansion in gateway business and leisure destinations across the Middle East.
Following the addition of 1113 new rooms to its exceptional portfolio of hotels over the last 12 months, the group has increased its inventory of keys by approximately 25 per cent from 4,548 rooms to 5,661 rooms.
Speaking at Arabian Travel Market earlier this month, Sami Al Hokair, the group’s managing director, said: “Al Hokair’s expansion strategy is in line with region’s growth and investment in the tourism sector.
“Our partnership with global hospitality brands such as Marriott International, IHG, ACCOR Hotels, Radisson Hotel Group and HILTON gives us a unique edge over the competitors while leveraging Al Hokair Group’s position as a market leader in the hospitality industry.”
Al Hokair said the recent addition of new hotels Jabal Omar Marriott Hotel, Radisson Blu Residence Istanbul Batisehir, Radisson Blu Hotel Jeddah Corniche, Park Inn by Radisson Jubail, MENA Plaza Al Barsha Dubai, MENA Airport Hotel Jeddah, MENA ApartHotel Al Barsha Dubai, MENA Hotel Tabuk KSA and Jeddah Marriott Hotel (opening 2019), had allowed the group to penetrate new destinations such as Makkah, Tabuk and Istanbul while growing its presence in existing territories.
“Furthermore, we have accelerated the expansion of Al Hokair’s owned brand MENA Hotels & Resorts with a fresh new look and concept reflecting the pulse of Arabian hospitality,” he added.
Wide choice of product
“This diversity of brands and hotels allows us to serve a wide range of market segments from mid-scale to luxury while providing a superb choice to our guests including the new generation of travellers.”
The new additions and development are expected to positively contribute to the revenue and increase market share of Al Hokair hotels’ division.
Omar Samara, CEO of Al Hokair Group, said: “We believe there is a tremendous potential for growth in the hospitality sector in spite of the current challenges in the market and the global market conditions.
“Our long-term strategic partnerships are founded on compelling value propositions and business transparency. Combining our resources and in-depth understanding of the region with the global network and expertise of the world’s most successful hospitality brands we aim to contribute positively to the Vision 2030 as tourism and hospitality is a key pillar in the growth of the Kingdom’s GDP.”
Haitham Murad, managing director of the Hotels Division at Al Hokair Group, added: “The addition of new hotels to the Group enhances our presence in the Kingdom and beyond. We are always keen on providing quality service to our guests throughout our hotels, while preserving the principles of Arab hospitality that sets us apart and ensuring the guests’ comfort and satisfaction during their stay, thanks to a carefully selected team of experienced hospitality professionals.
“Our strategic partnership with some of the world’s leading hotel companies has consolidated our position to keep on the path of competitiveness, delivering value and excellence, adopting new technologies and providing top-notch solutions, whether in the local or regional markets.”