Oman Tourism launches global advertising campaign
Oman Tourism has launched a global advertising campaign with particular focus on attracting more Indian visitors to the sultanate.
The campaign features a film that will appear on television and other digital platforms. Capturing the essence of Oman at different levels, the film highlights diverse aspects of the destination, and was developed by the Ministry of Tourism’s teams in Oman and India, and directed by Bapi Bit of Motherboard Films.
The movie features a mix of international models and its contemporary look is designed to resonate with Indians as well as international audiences. It takes the viewer through the journey of a young man from India visiting Oman for a friend’s wedding and then exploring the adventurous side of the country with his friends.
Salim Adi Al Mamari, director general of Tourism Promotion from the Ministry of Tourism in Oman, said: “We are successfully promoting Oman in the Indian market and in countries around the world, and felt there was a strong need for a customised film that highlights the Omani culture, landscape and history, while also depicting the outdoor adventure and wedding aspects of our country.
“We believe that our new film has put together an interesting mélange of all these facets and are certain that the film will appeal to audiences, while helping boost footfall in the coming months.”
Al Mamari said the film was designed to go beyond HNIs and premium travellers and attract younger audiences and female travellers. It also aims to promote Oman as a wedding destination since they are such an important part of Indian culture.
Locations featured in the film include Muscat city, the rustic town of Sur, historic city of Nizwa, turtle reserve at Ras Al Jinz, breezy-mountainous regions of Jabal Akdhar, and the pristine Damaniyat Islands.
The campaign will utilise national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online streaming applications. It will also be used for promotional purposes across a range of international markets.