Swiss-Belhotel continues expansion in Saudi Arabia
Swiss-Belhotel International (SBI) has continued its expansion in Saudi Arabia with the signing of new property Swiss-Belhotel and Suites Jazan.
The announcement was made by Laurent A. Voivenel, the company’s senior vice president, Operations and Development for the Middle East, Africa and India. Featuring 210 keys, the upscale 4-star property is owned by Cardamom International Property Management LLC and is located in the port city of Jazan with direct access to the beach.
Swiss-Belhotel and Suites Jazan is located in close proximity to the Red Sea coast and just 20 minutes’ drive from Jazan regional airport. The hotel is comprised of 140 well-appointed rooms and 70 studios plus apartments, and is being designed to cater to a diverse mix of travellers.
Business and lifestyle features
Included in its extensive facilities will be an array of business and lifestyle features, making it ideal for both corporate and leisure guests. It will contain four dining outlets, a spectacular ballroom and three meeting rooms, a health club with steam and sauna and a swimming pool. A key highlight will be a beautiful marina and restaurant on the beach that will be exclusively dedicated for the hotel guests.
Nawaf bin Mansour bin Saleh Al Sharif, owner of Cardamom International Property Management, said: “We are delighted to collaborate once again with Swiss-Belhotel International and are confident together we will make Swiss-Belhotel and Suites Jazan a preferred choice for residents and travellers to Jazan.
“It is a market that is currently under supplied in terms of hotels and is, therefore, projected to show strong growth in the near future and we are keen to take advantage of this massive opportunity.”
Gavin M. Faull, chairman and president of Swiss-Belhotel International, added: “As part of our global expansion strategy, we are dedicated to enter new markets and particularly excited about our debut in Jazan with a reputable partner like Cardamom International Property Management.
“Jazan is witnessing major economic development in KSA and we believe our brand will be ideally placed to cater to the needs of travellers to the city with an exceptional property like Swiss-Belhotel and Suites Jazan.”
Voivenel said the company was delighted to be expanding its footprint in Saudi Arabia, as well as strengthening its relationship with Cardamom International Property Management, with whom it recently signed Swiss-Belhotel Al Aziziya Makkah.
Confidence in the brand
“The new agreement demonstrates the confidence of the owners in the strength of Swiss-Belhotel International brand,” said Voivenel. “Jazan City is a significant market with a growing demand for hotels. The development of Swiss-Belhotel and Suites Jazan will enable us to cater to travellers looking for quality accommodation with world-class facilities at a great value”.
Saudi Arabia currently has the most hotel rooms under construction in the Middle East and North Africa, with 36,742 keys in 85 projects. In addition to massive development of hotels, the Saudi government is investing in major infrastructure projects to grow tourism.
Jazan has got some of the largest and most significant infrastructure projects in the country worth billions of dollars including Saudi Aramco’s 400,000 bpd refinery with associated terminal facilities on the Red Sea.