Swiss-Belhotel sets ambitious targets for MEA
Hong Kong-headquartered Swiss-Belhotel International is aiming to add 30 hotels across the Middle East and Africa by 2021.
Laurent A. Voivenel, the company’s senior vice president, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, unveiled the group’s expansion plans for the region at the Global General Managers’ Conference held in Jakarta, Indonesia, recently.
“We have chalked out a very aggressive expansion strategy for the Middle East and Africa with 17 per cent of our global portfolio of hotels comprising 3,500 rooms centred in the region,” explained Voivenel.
“Our goal is to have 20 hotels in operation and 10 under construction by 2021. Out of these, five projects would be in Africa while the remaining will be in gateway cities across the Middle East with a significant presence in the GCC.
“Built on a heritage of passion and professionalism, our ultimate aim is to position Swiss-Belhotel International as the best alternative to blue chip companies offering superior returns, unbeatable value and unforgettable experiences.”
Tourism performance ‘to remain strong’
Commenting on the industry’s long-term economic outlook in the region, Voivenel said: “Tourism performance in the main cities across the Middle East is expected to remain strong with the fruition of major infrastructure projects such as airport expansions, increased global connectivity and growth of low-cost carriers, new leisure attractions, enhanced business facilities and a year-long calendar of regional and international events.”
TOPHOTELPROJECTS recently named Swiss-Belhotel among the top ten most active brands in Saudi Arabia.
“KSA is a very significant market for us with 35% of our development pipeline concentrated in the Kingdom,” said Voivenel. “In 2018 we have six new hotels opening in quick succession and out of these three are located in Saudi Arabia.
“Our success is testament to the relationships we have built with owners and investors in the region. With 14 well-established brands, we are well equipped to meet the needs of every segment of the market. This diversity of brands allows owners the flexibility to pick the right fit for their property.”