Sales & Marketing

“Undertouristed” Destinations Carve Out a Niche in Global Tourism

April 24, 2019

Social media strategy can help lesser-known destinations attract more visitors while avoiding the pi...

Indian Outbound-Tourism Market Keeps Growing

March 19, 2019

The South Asian nation is expected to reach 50 million vacationers a year by 2020.   The number...

Influencer Marketing Grows Up

January 16, 2019

Tips for navigating the new landscape of working with influencers   Influencer marketing has en...

Puerto Rico Embraces Digital Marketing to Boost Tourism

January 8, 2019

The My Puerto Rico mobile app aims to enhance the visitor experience   To regain footing after ...

How to Reach Teen Vacation Planners

December 27, 2018

Thanks to social media, the under-20 set is taking a more active role in family vacation planning. &...

The Benefits of Local SEO

November 20, 2018

Optimizing your website for your resort’s location gives locals an easy way to find your property....

The Key to Repeat Business

October 24, 2018

Familiarity, experiences, and social media engagement may entice your guests to book a second time. ...

Hyperpersonalization in Customer Marketing: The Dos and Don’ts

October 16, 2018

Using data-driven marketing strategies the right way can enrich the consumer experience and drive re...

Not All Vacation Days Are Created Equal

August 21, 2018

Project: Time Off finds that those who travel are better off than those who stay at home.   In ...

3 Takeaways From MMGY Global’s Portrait of American Travelers

July 31, 2018

The latest intelligence on how to attract vacationers in the next year.   In June, research com...

How to Leverage TripAdvisor’s New Sponsored Placements

July 19, 2018

Small resorts may benefit from the cost-per-click feature.   TripAdvisor recently launched Spon...

Mastering Facebook Live and Instagram Stories

June 7, 2018

Three tips for more-engaging social content.   In the past few years, Facebook and Instagram ha...

As Seen In RCI Ventures® Magazine


The World of 5G

THE FIRST GENERATION of wireless technology—1G—helped make cellphones possible. Those cellphones...

The Case for Innovation

THE TIMESHARE INDUSTRY has seen a tremendous amount of change in the past decade, with rapidly evolv...

Overtourism and Timeshare

Overtourism is an accelerating problem across the globe. According to the United Nations’ World To...